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Gris Pencil Package Design© Gris"Never judge a book by its cover," so goes the well-worn adage. But sometimes its impossible not to. As companies are only too aware, packaging can make or break a product. It's what catches the potential buyer's eye and draws them in, and if it's really good can act as the deal-breaker that secures the purchase. That would certainly be the case were we to encounter this week's Most Loved product first-hand: a
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