The Best Postcards Ever?

Who? Founded in 1937, Pelican is the non-fiction sibling to Penguin Books. For the colour-minded – Penguin are the orange books, Pelican are the cyan. Pelican's objective: to be accessible, stimulating and educational. Their mission was achieved with striking, simplistic covers with clear prose, available for a small price – the same as a packet of cigarettes. Founder Allen Lane wrote, "We believed in the exist...