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The Art of Underwear: Sixty Years of La Perla

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La Perla A/W91
La Perla A/W91Photography by Nadir, courtesy of Rizzoli
In 1954, entrepreneurial housewife Ada Masotti presented her first couture lingerie collection from her atelier in Bologna, Italy. Sixty years on, La Perla has become an international authority on luxe-lingerie, walking the artful line between the practical and the provocateur. The label was originally named La Perla (Pearl in English) after clients commented that Masotti’s decision to carry her pieces in r...


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