Embroidered History: Levi's Vintage

Cindy Crawford’s racy cut-offs in her legendary 1991 Pepsi commercial; Peter Fonda’s tattered 501s in Easy Rider; Jackson Pollock's denim painting overalls throughout the 1940s. Levi's has been the byword for denim for over 160 years, ever since the first Californian wrangler vaulted onto his horse in 1853. Levi Strauss founded his legendary denim brand in San Francisco, during the American gold rush — while mo...