In May 1949, a few short years after the end of the second world war, a daring innovation in beachwear was debuted on Jones Beach, New York. The adhesive brassiere, the brainchild of “Yaleman” industrialist Charles L Langs, was a bold proposition: a pair of discrete cups with frilled circumferences and sharp, protruding points (this was also the year Maidenform introduced its bullet bra), which could be worn as outerwear and facilitate an even tan. Backed with specially…
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