The first three-dimensional Magazine in a Box, Aspen was brought to life by Phyllis Johnson, a former editor at Women’s Wear Daily and Advertising Age, while on vacation in the ski resort town of Aspen, Colorado in 1965. Because it came in a box, as its publisher explained to subscribers in the first issue, the magazine didn’t need to be “restricted to a bunch of pages stapled together,” but could include anything…
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