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A brand's presentation of its collections doesn't have to stop at the occasional campaign or an e-commerce cutout; some of the greatest houses in fashion additionally provide a considered series of imagery to communicate their aesthetic. While a lookbook provides a clear visual of the pieces that are available for fashion editors to shoot (and later, for customers to buy online), it can be much more: it can dictate a narrative, suggest an atmosphere, discuss themes that are ongoing within…
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