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Why is Rick Owens the new Ralph Lauren?

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Rick Owens S/S16

Rick Owens is at the head of a fully-fledged 'lifestyle brand,' and a phenomenally successful one at that. The designer is certainly one of the biggest independents in the world and, let’s remember, Giorgio Armani is also among that number. Rick Owens bristles at this idea with all of its aspirational and bourgeois connotations – although he is a fan of Armani – and yet his too is a lifestyle brand with vast clothing collections for women and men, an e-commerce site, a…

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Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 Image may be NSFW.
Clik here to view.
Rick Owens S/S16
 
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