Adrian Joffe on Social Media and E-Commerce

Adrian Joffe briskly walks into the long, quiet space that acts as Comme des Garçons’ showroom in their Place Vendôme headquarters. He reaches his destination, the chair on the other side of the room, in a split second and exudes the Zen Buddhism he practises. His involvement with the four-decade old anti-fashion powerhouse started in 1987, when the South-African self-taught businessman became a Paris-based commercial director for Comme after having…