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To the modern reader, the notion of brand 'zines or labels producing editorial content might seem a relatively recent phenomenon. Films, blogs, social media – all are used to write the narrative of a label today. But the idea of creating his own magazine came to designer Giorgio Armani long before any of these existed.
Launched in 1981, the Emporio Armani line had its very own manifesto by 1989 – an A3-sized, glossy-paged magazine that ran for 18 issues until…
