Just as teen culture emerged in the 1950s and 60s, the newly formed art of advertising also came of age. Wild adolescents and the recently-invented 'teenagers' bought into a new lifestyle, defined by a new way of dressing and sound-tracked by music that struck a dischord with the traditional values of their parents. The advertisers were ready to not only market to this fledgling demographic, but also tried to tap into their elusive currency of cool in the hope that some of it would rub off…
read more »