At number 352 on Rue Saint-Honoré in Paris stands the flagship boutique for the contemporary French fragrance house Ex Nihilo. Framed by an electric blue awning and avant-garde marble signage, it offers a distinctive change of pace from its neighbouring stores – classical Parisian institutions such as Goyard and Moynat. Which, is precisely what the brand’s founding members – Sylvie Loday, Olivier Royère and Benoît Verdier – had intended, conceptually and aesthetically. “We…
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