Kean Etro's Art and Soul

I’m standing in a stockroom on Milan’s Via Montenapoleone, while a party throbs seductively above. Opposite, gesticulating with wild Italian flourish, is Kean Etro, the effusive menswear designer, eager to explain why we’re cowering in the basement of his family’s flagship store. We’ve taken refuge underground in order to grab some precious peace and quiet. On the three floors above, Milanese hipsters of all ages are immersed in a unique in-store experience. Fuelled by…