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Why We Must Seek Out Failure in Order to Find Success

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Matt Stuart_NEWBONDSTREET

Erik Kessels, one half of the founding duo behind independent communications agency KesselsKramer, is a passionate advocate of failure. “Without it, you’re stuck in a zone of mediocrity and ‘meh’,” he explains, straightforwardly. “Seek out failure. Train yourself to recognize it all around you. Get to know it and take it away for a romantic weekend.” Indeed, if ‘seek out failure’ is Kessels' guiding motto then it’s certainly served him well: in addition to the world-renowned…

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