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When Kevin Systrom founded Instagram in 2010, he could scarcely have imagined the impact it would have on the fashion industry – in fact, none of us could. Over the past few years, the app has proven itself as integral to forming the visual identity of fashion brands as billboard or magazine advertising – and while the smaller labels without the budgets of the big-name houses initially started honing their digital aesthetic because they simply didn't have the cash for printed campaigns,…
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