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Every springtime for the past 31 years, a small, sleepy town on the French Riviera has been descended upon by designers from the likes of Martin Margiela to Helmut Lang, John Galliano to Azzedine Alaïa. They arrive, set up camp in the same Villa Noailles that once served as a summer residence for Man Ray and Salvador Dali, and embark on a four-day festival in celebration of emerging talent across the fields of fashion and photography: this is Festival d’Hyères.
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