Top of the Shops: Analysing Fashion's Best Sellers

In 1987, when Barbara Kruger reinvented René Descartes’ meditation on cognitive existence as "I shop, therefore I am", she echoed the values and impulses of a product-hungry generation of consumers. After all, what we buy is as much an anthropological indicator as a literary character’s costume, and what we buy the most of can be an insightful signal of contemporary pop culture. Think of what the recent spike in athleisure sales tells us about society’s obsession with health and diet, or…