If the fashion industry has ever been consumed by a single ideal, the concept of 'effortlessness' might well be a contender. Terms like 'the natural look', 'minimal simplicity', and 'off-duty wardrobe' are now comfortably nestled amongst the fixtures of fashion copy, while casualness has found yet another footing in the likes of 'normcore' (which has itself escalated into myriad offshoots) and the elevation of streetwear and hoodies (see Vetements, and now Balenciaga). Even…
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