Inside Malin + Goetz’s Satisfying New London Store

It’s been 12 years since Matthew Malin and Andrew Goetz launched their botanical-inspired skincare label, one which has become synonymous with simple, trustworthy and directive branding, quietly subverting the overtly Photoshopped and misleading marketing approaches of many beauty brands today. Inherited from the Bauhaus maxim of ‘form over function’, and the International Typographic Style popularised in the 50s, Malin + Goetz’s packaging, a reinterpretation of traditional…