Gangs of Style: Decoding Pitti Uomo

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When charting the rise of Italian fashion over recent decades, it is impossible not to include Pitti Immagine. While it is the National Chamber of Italian Fashion (or, more accurately, Camera Nazionale della Moda Italiana) which is responsible for staging the fashion weeks in Milan, thus building up the businesses of myriad Italian powerhouses, since the early 1950s Pitti Immagine has focused on disseminating the message of ‘Made in Italy’ from their base in Florence through a series of…

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