Capturing the Zeitgeist of Lo-Fi Luxe: Helmut Lang S/S99

Helmut Lang’s vocabulary of clean-cut flat-fronted tailoring, layered cotton tanks and sheer tees, utility-luxe parkas, and techno-fabric flou dresses that were bold and grown-up (rather than fragile and grungy) can really only be described as cool. Lang was undisputedly the king of cool – everything about his brand captured the zeitgeist and emitted an attitude that was a countercurrent to mainstream style, from the speedy and unconventional line-up of artists,…