"Some beautiful things in life are hard to get," explains Le Labo co-founder Eddie Roschi, a man whose ability to translate emotion into fragrance has seen his brand ascend into great acclaim since its inception in 2006. "We are not obsessed by creating bestsellers, we are obsessed by moving people," he continues, "Success is a by-product of creating something that means something, and there is a mystical element to that which ‘smart reasonable business…
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