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Twice a year, and in addition to its ready-to-wear runways, Hermès holds enormous, elaborately staged and immersive “experiences” throughout the world: momentary windows into the brand’s aesthetic, refracted through the lens of their hosting cities. It is a dynamic way of showcasing collections without simply repeating a fashion show (after all, laughs their wonderfully titled artistic director of women's universe Bali Barret, “once is enough”) and deepening the perception…
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