Gosha Rubchinskiy's eponymous brand epitomises the current phenomenon for fashion streetwear. Founded eight years ago, the Russian designer explains that the new generation of urban designers he sits alongside now command a similar fandom to that which once surrounded musicians. In the age of iTunes and Spotify, the excitement of a new release no longer surrounds the launch of an album; instead, such cultish frenzy is transferred to clothing drops (Rubchinskiy even has a…
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