Simone Rocha’s Synergistic New Campaign

When questioned on the role a fashion campaign plays in the process of conveying a designer’s communiqué for the season, Simone Rocha summed it up more succinctly than we ever could: “To capture an essence of the clothing in a new perspective, after the show is over.” This ethos is corroborated via the designer’s new campaign for S/S17, where themes of the runway have been distilled into imagery conveying design tropes that are inherently recognisable as her own, but also…