Who? “I’m not a doctor; I’m not a chemist; I’m not a scientist. I’m just a very normal guy with a marketing degree. I’ve just been blessed by having been able to work with very skilful people,” Verso’s founder Lars Fredriksson opens in his clipped Swedish-tanged English. His description may sound slightly self-deprecating but once you’ve enjoyed the unveiling of a Verso product of your own, you’ll understand how the idea – that…
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