The New Fragrance Collaboration Avoiding Olfactory Clichés

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In an industry where celebrity perfumes are sold by the caseload, and fashion houses use branded scents to bolster their bottom lines, Frédéric Malle’s approach to creating fragrance is certainly appealing. In fact, the brand explicitly states that, “out of respect for both clients and perfumers, Frédéric Malle is not interested in ephemeral creations,” that it refuses to subscribe to trends in the market, that it is exclusively interested in creating perfect scents that…