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Why We Love Céline’s Instagram Account

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In February this year, just ahead of the unveiling of the brand’s A/W17 collection at Paris Fashion Week, we let out a collective exclamation of delight upon discovering that Céline had at long last joined the rest of the world on Instagram. This was something of a surprise, albeit a pleasant one; the house had notoriously stated that it wouldn’t move into the realm either of social media or e-commerce (the latter has…

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