The Visual Language of Tommy Hilfiger

To not include models or garments in an advertising camapign is a brave step. Even braver then, to include the names of your competitors. In 1985, Tommy Hilfiger did just that with the debut campaign for his label.

"In most households, the first three names [Ralph Lauren, Perry Ellis and Calvin Klein] are household words. Get ready for another. His name (hint) is Tommy. The second name is not so easy. But in a few short m...