“It was Oliviero Toscani who taught me how powerful advertising can be,” explains Nicola Formichetti, the creative director behind Italian powerhouse Diesel. “I met him back when I was at Dazed and he’s like my hero, because he understands the importance of advertising not just being about the product.” Toscani, the man responsible for the highly controversial Benetton adverts that documented everything from the deathbed of David Lawrence Kirby from AIDS to…
read more »